Current Open Positions

Customer Marketing Specialist

Location: Waltham, MA


It’s never been more important to create strategic relationships between customers and the companies that serve them to ensure that customers are recognizing value from their investments, adopting new functionality, and serving as an advocate for the company.

In this newly created role, the Customer Marketing Specialist will coordinate with the company’s customer advocates and ensure timely delivery of customer-focused content (stories), as well as create compelling and targeted communications resulting in product adoption and usage. The specialist will partner with many departments including marketing, sales, customer success and product management.

The right candidate will have strong program management skills, know how to get things done in a global organization, be able to build trusted relationships with customers, and truly enjoy writing for different audiences. We are looking for someone with strong interpersonal skills, savvy technical skills, and a passion for customer marketing!

Key Responsibilities: 

  • Execute on a strategic customer communications plan, designed to engage different personas, and result in increased product usage and customer engagement; track and analyze success metrics
  • Effectively execute on customer advocate strategy; connect with customers to coordinate advocate activities (i.e. work directly with customers to schedule interviews, review materials, ensure proper approvals are in place, etc.)
  • Help to identify more advocates across the company’s global customer base, following guidance on gaps we are trying to fill across verticals, use cases (including ESG), brands, etc.

 

Qualifications:

  • Bachelor’s degree in marketing, business, or communications.
  • 2+ years of enterprise marketing experience; strong preference for SaaS and B2B experience. (Customer Marketing and/or Product Marketing experience is strongly preferred. Experience with Digital and/or Demand Generation a big plus.)
  • Strong attention to detail and analytical skills; proven track record in project management.
  • Experience with database segmentation, lead nurturing and message testing.
  • Experience with marketing automation, Marketo, a plus.
  • Ability to work effectively and collaborate with internal cross-functional teams and external customers to drive results.
  • Strong customer focus and business orientation.

Jobs