Current Open Positions

Customer Marketing Manager

Location: Waltham, MA


Our client is an Automation Software company looking for a full-stack customer marketer to join their team. This is a permanent full-time role.
Key Responsibilities:
  •  Build specific programs — including messaging, content strategy and development, across a variety of channels (direct email, in-product Marketing, etc.) — measured by increased net retention. This includes a short-term project focused on developing Product Tours to demonstrate value of expansion/additional modules to customers.
  • Develop data-driven analyses of customer sentiment to determine where to focus to have the most impact on customer lifetime value.
  • Map and manage the customer journey, aligning measurable marketing efforts to drive adoption and value realization.
  • Connect with customers to ensure continued value and success throughout the relationship lifecycle.
  • Capture customer feedback in a meaningful and quantifiable fashion, using it to inform product roadmap development, sales strategy and customer success programs.

 

Desired Skills and Experience:
  • Bachelor’s degree in marketing, business, or communications.  MBA strongly preferred.
  • 5-7 years of enterprise marketing experience; strong preference for SaaS and B2B experience.  Customer marketing and/or Product Marketing experience is strongly preferred. Experience with Digital and/or Demand Generation a big plus.
  • Data-driven marketing approach — analyzing data, deriving insights and designing appropriate actions –along with the ability to grasp and translate technical capabilities into business benefits.
  • Experience in developing customer messaging and translating complex technology to compelling stories.
  • Experience creating and executing marketing campaigns and programs that drive measurable customer engagement and advocacy. Experience with marketing automation, in particular Marketo, a plus.
  • Ability to work effectively and collaborate with internal cross-functional teams and external customers to drive results.
  • Strong customer focus and business orientation, with ability to engage senior executives through professional communications.
  • Strong analytical skills combined with an attention to detail.

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